Privacy policy

Privacy Policy

This Privacy Policy describes how Aurora Candles (“we”, “us”, or “our”) collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from auroracandles.co.uk (the “Site”) or otherwise interact with us (collectively, the “Services”).

For the purposes of this Privacy Policy, “you” and “your” refer to you as the user of the Services, whether you are a customer, website visitor, or another individual whose personal information we collect.

Please read this Privacy Policy carefully.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our practices, operational requirements, or legal obligations. Any updates will be posted on this page with the revised “Last updated” date.

How We Collect and Use Your Personal Information

We collect personal information from various sources depending on how you interact with our Services. We use this information to operate our business, fulfil orders, communicate with you, improve our Services, comply with legal obligations, and protect our rights.

Personal Information We Collect

Information You Provide Directly

This may include:

  • Contact details (name, email address, phone number, billing and shipping address)

  • Order information (products purchased, payment confirmation, delivery details)

  • Account information (if you create an account)

  • Customer support communications

Providing certain information may be required to access specific features of the Services.

Information Collected Automatically

We may automatically collect information about your interaction with the Site (“Usage Data”), including:

  • IP address

  • Browser and device information

  • Pages viewed and actions taken

  • Cookies and similar technologies

Information from Third Parties

We may receive personal information from trusted third parties, including:

  • Shopify, which powers our online store

  • Shopify Payments and PayPal, which process payments on our behalf

  • Analytics and advertising partners that help us understand site usage and improve marketing performance

All information received from third parties is handled in accordance with this Privacy Policy.

How We Use Your Personal Information

Providing Products and Services

To process payments, fulfil orders, manage accounts, arrange delivery, handle returns, and provide customer support.

Marketing and Communications

We may use your personal information to send promotional communications by email or SMS, where permitted by law and based on your consent or other lawful basis.
You can opt out of marketing emails or SMS messages at any time by following the unsubscribe instructions included in those communications or by contacting us directly.

Advertising

We may use your information to show you relevant advertisements and measure the effectiveness of our marketing campaigns.

Security and Fraud Prevention

To detect, prevent, or investigate fraud, unauthorised access, or other illegal or malicious activity.

Service Improvement

To analyse usage, improve functionality, and enhance customer experience.

Cookies

We use cookies and similar technologies to operate our Site, remember preferences, analyse traffic, and support marketing activities.
You can manage or disable cookies through your browser settings, though this may affect Site functionality.

For more information about Shopify cookies, visit:
https://www.shopify.com/legal/cookies

Sharing of Personal Information

We may share personal information with:

  • Service providers (payment processors, fulfilment partners, IT, analytics, and customer support providers)

  • Marketing and advertising partners (in accordance with applicable laws and consent settings)

  • Authorities or third parties where required to comply with legal obligations

We do not sell personal data.

Third-Party Links

Our Site may contain links to third-party websites or platforms. We are not responsible for their privacy practices or content. We recommend reviewing their privacy policies separately.

Children’s Data

Our Services are not intended for children, and we do not knowingly collect personal data from individuals under 16 years of age.

Data Security & Retention

We take reasonable measures to protect your personal information; however, no system is completely secure.
We retain personal data only for as long as necessary to fulfil legal, operational, or contractual obligations.

Your Rights (UK GDPR)

Depending on your circumstances, you may have the right to:

  • Access your personal data

  • Correct inaccurate or incomplete data

  • Request deletion of your data

  • Restrict or object to processing

  • Withdraw consent (where processing is based on consent)

  • Request data portability

You may exercise these rights by contacting us using the details below.

Complaints

If you have concerns about how we process your personal information, please contact us first. You also have the right to lodge a complaint with the UK Information Commissioner’s Office (ICO).

International Transfers

Your personal information may be transferred to and processed outside the UK. Where this occurs, we ensure appropriate safeguards are in place in accordance with UK data protection laws.

Contact

If you have any questions about this Privacy Policy or wish to exercise your rights, please contact us at:
info@auroracandles.co.uk

Aurora Candles acts as the data controller of your personal information for the purposes of applicable data protection laws.